Kids Nutrition Articles & Resources

Blue Cross of California Foundation presented the Governor’s Council with a two-year grant totaling $300,000.

“As the State’s largest health insurer, Blue Cross is committed to helping Californians, particularly children, avoid obesity and its associated conditions,” said Dave Helwig, president & CEO of Blue Cross of California. “We are grateful for this opportunity to work with Governor Schwarzenegger to promote the adoption of healthy habits that will lead to a long and active life.”

At today’s event, Governor Schwarzenegger stressed the importance of taking steps to address the alarming increase in obesity rates, especially among children. He also commended the private sector for its participation and support of the Council, including the generous support from Blue Cross of California Foundation.

As part its commitment to address the issues of health care access, affordability and quality, “Blue Cross of California Foundation supports family health through a multi-faceted educational effort to curb child and adolescent obesity, promote physical fitness, and encourage pregnant women not to smoke,” said Cal Lockett, vice president of social responsibility for WellPoint.

Complimentary resources made available by the Foundation to all attendees of the event included: Healthy Habits for Healthy Kids, a booklet developed with the American Dietetic Association to help health care professionals counsel parents and families about proper nutrition and childhood obesity; Healthy Habits for Healthy Hearts, a family guide to heart-healthy living endorsed by the American Heart Association that offers tips for the whole family on fitness and healthy eating; and California Health Care Options Matrix, an easy-to-read brochure that provides information about free and low-cost health care coverage for individuals, families, and small businesses. The Matrix also includes a toll-free Uninsured Help Line (800-234-1317) to assist uninsured Californians with gaining access to doctors and hospitals through appropriate public or private health care insurance.

Those who are looking for Blue Cross healthcare coverage can also contact Pitman Insurance (.com). Steve Pitman is a Blue Cross licensed insurance agent who specializes in healthcare coverage in Orange County and surrounding California.

Blue Cross of California and its Foundation are independent licensees of the Blue Cross Association. Blue Cross of California Foundation focuses on initiatives that make health care more accessible and affordable, improve quality of care, shape the development of health-related public policy and help `identify best practices in medicine. The Foundation invests in social programs and partners with non-profit public charities whose objectives closely align with Blue Cross of California’s health care priorities. Blue Cross of California Foundation was formed by Blue Cross of California, a health benefits company that has been serving the health care needs of Californians since 1937. If you are interested in getting health insurance coverage visit .com for more information.