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| COUGH/COLD - sales statistics for medications - Illustration - Statistical Data Included The PPA recall late last year may have been a blessing in disguise for manufacturers of cough/cold remedies. It's given them the opportunity to refresh a multibillion dollar category that's dropped somewhat. Many of the companies reformulated products and a few took the opportunity to launch new condition-specific remedies. continued below... |
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In fact, condition-specific remedies are cause for excitement in cough/cold again this year, retailers told Drug Store News. The OTC buyer for Sioux Falls, .-based Lewis Drugs, Troy Claussen, commented, "For the cough/cold season, the Aleve Cold & Sinus did very well for us."
Marketing cough/cold remedies to children also was a continuing trend in 2000. McNeil Consumer Healthcare's assistant marketing manager Christine Doria explained, "[Within] the pediatric upper respiratory market, the cough/cold and flu category makes up 78 percent of the entire category. So the need was there," for new children's cough/cold remedies.
CVS merchants have noticed the trend as well, according to CVS spokesman Michael DiAngelis. "Suppliers are looking at the children's segment to extend their lines," he said.
Last year's lukewarm cold and flu season may have been one of the causes for the slight downturn in sales. The season peaked relatively early during the second week of January 2000 and then declined significantly in the following months. The cold/flu numbers for 2001 will be stronger, as the number of people who caught the bug climbed between 18 percent and 22 percent from last year, according to Gerald Kress of Surveillance Data.
On the natural health side, a recent study posted by the consumer publication Prevention magazine placed the number of Americans who consume-vitamin and mineral supplements (including herbal remedies) at 151 million. Of those, 109 million have made vitamins or minerals part of their daily consumption, representing 59 percent of the population. Even so, the natural health segment of cough/cold (zinc, vitamin C and echinacea) is slipping with the exception of acidophilus, an immune-enhancing non-herbal supplement. (For more on dietary supplements, see page 41.)
As for alternatives, it appears consumers continue to explore the drug-free nasal strip option. The category grew almost 8 percent through food, drug and mass channels, reaching more than $ million, powered by category leader/pioneer CNS.
Drug Chain scorecard cough/cold $ sales Segment in % millions change Cold/allergy/ sinus tablets/packets $ % Cold/allergy/ sinus liquids/powders Cough/sore throat drops Cough syrup Nasal spray/ drops/inhaler Source: Information Resources Inc. for the 52 weeks ended Dec. 31, 2000 COLD/ALLERGY SINUS TABLET Mass $ [*] % Food $ [*] % Drug $ [*] % Total F/D/M: $1, % COLD/ALLERGY SINUS LIQUID Mass $ [*] % Food $ [*] % Drug $ [*] % Total F/D/M: $ % COUGH/SORE THROAT DROPS Mass $ [*] % Food $ [*] % Drug $ [*] % Total F/D/M: $ -9% COUGH SYRUP Mass $ [*] % Food $ [*] % Drug $ [*] % Total F/D/M: $ % NASAL SPRAY Mass $ [*] +% Food $ [*] +% Drug $ [*] % Total F/D/M: $ +.5% Source: Information Resources Inc. for the 52 weeks ended Dec. 31, 2000 (*.)All sales in millions. Note: Table made from pir chart Brand $ sales in millions Top brands in drug stores: cold/allergy/sinus-liquids/powders Vicks Nyquil $ Tylenol Cold Benadryl Dimetapp Triaminic Pediacare Vicks Dayquil Robitussin Tylenol Flu Top brands in drug stores: cold/allergy/sinus tablets/packets Benadryl $ Alka Seltzer Plus Theraflu Sudafed Tylenol Cold Tylenol Sinus Tylenol Allergy Sinus Advil Cold & Sinus ChlorTrimeton Top brands in drug stores: cough/sore throat drops Halls $ Ricola Cold Eeze Ludens Halls Defense Halls Plus Robitussin Robitussin Honey Cough Sucrets Top brands in drug stores: cough syrup Robitussin DM $ Robitussin Delsym Robitussin CF Vicks Formula 44D Diabetic Tussin Robitussin PE Robitussin Honey Cough Vicks Formula 44E Top brands in drug stores: nasal spray/drops/inhaler Afrin $ Nasalcrom Primatene Mist Vicks Sinex Zicam Neosynephrine Vicks 4 Way Vicks Vapo Steam Source: Information Resources Inc, for the 52 weeks ended Dec, 31, 2000 <Search
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