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| Full court press - Right Stuff - McDonald's and Burger King new lighter meals - Brief Article It's amazing what the threat of a lawsuit can do. continued below... |
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While a highly publicized suit failed to hold McDonald's accountable for its patrons' obesity, the court action clearly caught the industry's attention.
McDonald's is test-marketing (in Indiana) a Go Active Happy Meal that contains a main-dish salad, a bottle of water, an exercise booklet, and a pedometer (to encourage walking). The meal leans too heavy on the salt shaker, but salad and water is a step up from burger, fries, and a Coke.
And Burger King has launched its new Lite Combo Meals. Customers can order a (delicious) Fire-Grilled Santa Fe Chicken Baguette sandwich (shown above) or a Smoky BBQ or Savory Mustard version, plus a garden side salad (ask for Light Italian dressing) and a bottled water.
The meals deliver a hefty dose of sodium (the Santa Fe, for example, has 1,600 mg). And the baguette hasn't a crumb of whole grain. Even so, a fast-food meal with 430 calories and just three grams of saturated fat is a steal. What's more, BK lets you order a side salad and water instead of fries and a soda with any of its Value Meals.
At least both chains are trying. Guess no one thought of it before the lawsuit.
Burger King: (305) 378-3535. McDonald's: (800) 244-6227.
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